This Privacy Notice (“Notice”) describes how Helpbase Technologies, LLC (“Helpbase”, "ClaimWise", “we,” “our,” or “us”) handles the Personal Information we collect, and the rights you may have over this information.
In this Notice, “Personal Information” refers to any data that can identify or be reasonably linked to a particular individual. This includes details like name, address, phone number, and email, but also encompasses information derived from inferences and insights about you personal life, such as your purchase habits, preferences, and interests. The term also includes “personal data,” or similar terms as defined in applicable law.
NOTICE AT COLLECTION OF PERSONAL INFORMATION
This Notice at Collection provides some key information about our privacy practices: the categories of Personal Information we collect; how we obtain, share, and maintain Personal Information; and how you can instruct us to stop sharing your Personal Information.
For transparency purposes, please note that we do not use your name, address, or any directly identifiable information you provide to us for direct marketing or sales purposes to you. We never share this identifiable information with telemarketers, nor do we permit our business customers to use it for direct marketing or sales to you.
We collect the following categories of Personal Information through our Services:
We collect these categories of Personal Information for two main reasons. First, we need to process your Personal Information to provide the App’s email inbox and subscription management services. Second, we provide our customers with market intelligence, analytics, datasets, and measurement products, which afford them the ability to develop lookalike models and audiences for targeted advertising and to help them better understand their markets and prospective customers – remember, you personally are not targeted for marketing or sales purposes. We refer to this processing as being a part of our “consumer panel” and make references throughout this Notice to our “panelists.”
USA: We may “sell” or “share” (as those terms are defined in applicable U.S. law) some types of Personal Information to third parties. If you enroll to use our Services as a panelist, we may provide Personal Information such as data about the Commercial Emails you receive, as well as some of your demographic characteristics, to customers such as e-commerce businesses, investment companies, consumer brands, media companies, and data brokers. As a reminder, your directly identifiable Personal Information will never be sold or shared with our customers to target you or sell to you.
We do not knowingly sell or share Personal Information about persons under the age of 18.
Our Website uses Google Analytics to collect Personal Information, including identifiers and information about your activity on our Website for our remarketing, impression, demographic, and interest reporting. You can opt-out of the use of this technology through the Google Analytics opt-out browser add on, your Google Ad Settings, your device’s Ad Settings for mobile apps, and the NAI’s consumer opt out.
Retention: We will retain your Personal Information for as long as reasonably necessary to fulfill the purposes described in this Notice, or to comply with our legal obligations, resolve disputes, and enforce our agreements. Our data retention period reflects several factors, including our relationship with users of our Services, the nature and sensitivity of Personal Information, and what is reasonably necessary and proportionate to provide and improve our Services.
We collect Personal Information (a) that you provide directly to us; (b) automatically when you use the Services; and (c) from third parties.
We collect Personal Information from you when you enroll to use our Services. For instance, we collect the email address for each email account that you connect to our service, and copies of the Commercial Emails received in that email account.
We use this Personal Information for the following business and commercial purposes:
Just to remind you, we do not use your name, address, or any directly identifiable information you provide to us for direct marketing or sales purposes to you. We never share this identifiable information with telemarketers, nor do we permit our business customers to use it for direct marketing or sales to you.
Our Services use cookies and other tracking technologies. When you visit and interact with our Services, we or our third-party advertising and analytics partners and service providers may use a variety of technologies, such as cookies, tags, SDKs or scripts, to collect information about how you use our Services. This includes information about your browser or device; approximate geographic location; and use of the Services (e.g., the pages of our Website you visit and how long you spend browsing them).
These technologies access and/or store information in your browser or on your devices to distinguish you from other users, make your site navigation more efficient, help remember your preferences, enhance your browsing experience, and improve the use, security, and functionality of our Services. When third parties place their own cookies, they may create identifiers that they associate with you or your device. They may then combine this information with other data sources for analytics or advertising purposes.
For more information about tracking technologies and the rights you may have over this information, visit our Cookie Notice. To adjust your cookie settings, select “Your Cookie Choices” on the cookie banner, also located in the footer of our Website.
If you use our services as a panelist, we may collect and combine information about you from third-party data providers. This includes demographic information, such as your city or region, which we use to improve the market research, analytics, and other products that we provide to our customers.
In addition, we may obtain information from third-party websites, advertising measurement vendors, and other sources about which ads have been displayed to you online, to help us measure the effectiveness of ad campaigns.
Finally, we combine the information collected from our panelists with information provided by our customers, such as your purchase records. We use this combined information to perform analysis or to create lookalike models and audiences, helping our customers understand their prospective customers.
Rest assured, you are removed from these lookalike audiences. We do not target you based on your Commercial Emails, nor do we permit our customers to do so.
In addition to the uses described above, we use Personal Information from all categories of sources for these commercial and business purposes to the extent permitted under applicable law:
We may disclose your Personal Information (in accordance with applicable law) for the purposes described in the “How We Collect and Use Your Personal Information” section above to our customers, service providers, and third parties that provide advertising and analytics services.
Remember, we do not permit our customers, partners, or service providers to target or market to you directly.
In certain circumstances, we may disclose each category of your Personal Information to:
In addition, we may disclose your Personal Information for other reasons that we will describe at the time of information collection or prior to disclosing your information.
When we disclose Personal Information, we take contractual, technical, and organizational measures that are designed to limit the recipients’ use to specific purposes that are consistent with this Notice and in accordance with applicable law.
We may deidentify or aggregate Personal Information so that it will no longer be considered Personal Information. Our use and disclosure of deidentified or aggregated information is not governed by this Notice.
We use automated processes to infer information about you and to create lookalike audiences that our customers use for interest-based advertising. To the extent that these activities constitute automated decision making or profiling, we take steps to do so in a fair and non-discriminatory manner. We do not process your Personal Information for profiling that produces a legal or similar significant effect, such as a decision to offer to you or decline your request for employment.
Your Data Authorizations. You authorize us to access and process your Personal Information by agreeing to this Notice and providing any necessary consent required by your email provider. You are not obligated to provide your Personal Information and can opt out/withdraw consent to our processing at any time. Without access to your Personal Information, we may not be able to provide the full range of our services or respond to your inquiries effectively.
Unsubscribing from our Marketing and Promotional Communications. From time to time, we may send you marketing and promotional communications from the NIQ Group. If you no longer wish to receive these emails from us, you may opt out by following the instructions included in any promotional or marketing email you receive from us.
Our Services may have links to third-party sites and services, which may have privacy policies that differ from our own. We are not responsible for the practices of these third-party sites and services. We encourage you to review their privacy information to learn more about their practices.
Our Services are not intended for use by or directed to individuals under the age of eighteen (18). If we learn that we have collected or received Personal Information from individuals under 18, we will delete the Personal Information or take other steps to comply with applicable law. We do not knowingly sell or share information about individuals under the age of 18.
We maintain a comprehensive information security program with administrative, physical, and technical safeguards to maintain the confidentiality, integrity, and accessibility of your information. However, as no transmission of information over the internet is absolutely secure, we cannot guarantee the safety of your information.
We reserve the right, in our sole discretion, to change, modify, add, remove, or otherwise revise portions of this Notice at any time, for example as our Services develop and evolve, to comply with legal requirements, or to address changes in our business practices. When we do, we will post the revised Notice to our Website and App. Your continued use of our Website and App following the posting of changes to these terms means you accept these changes. If we change the Notice in a material way, we will provide appropriate notice to you and update the date at the top of the Notice.
If you have any questions or concerns about this Notice, our privacy practices and the protection of your Personal Information, or the privacy rights and choices available to you as described in this Notice, you may contact us at hello@helpbase.ai